ONEHealth has created and run healthcare media plans for over 70 brands across 38 companies over the past 12 months. We work alongside all of the major Publishers to secure preferential rates by arguably the most experienced Healthcare media team in the country, with over 50 years combined experience across print and digital planning and buying.
All media schedules are created based on a combination of gold standard third party research such as GPMS and HDMS alongside our own
in-house dashboard which monitors average engagement rates by Publisher across all digital campaigns. Schedules are created alongside full justification presentations outlining the researching and attributing KPIs.
ONEHealth delivers best-in-class reporting for our clients. We ad serve using Google Campaign Manager and regularly win new clients based on our ability to run targeted HCP campaigns. For media, this includes the option of targeting by segment and delivering ads tailored, for example, according to a Practice’s prescribing history. Our bespoke dashboard provides real-time insights into ad delivery rates and engagement rate by segment. This level of insight enables ONEHealth to respond and recommend optimisation on an on-going basis, optimising the schedule to deliver the highest levels of engagement.
Our UNIQUE proposition ensures our clients can reach HCPs across primary care, secondary care and the commissioning audience directly with no additional “in-email” permissioning required via our exclusive access to the Data4NHS database. Data4NHS was established online in 1996 as a resource to support NHS employees with information and services not freely available elsewhere. With over 154k GDPR compliant UK HCP records, Data4NHS is one of the largest third party permissioned, NHS personnel databases in the UK.
Granular targeting available to ensure our clients can delivered the right message to the right person at the right time. Targeting available by job title, Hospital, Trust and CCG
CONTENT AND CREATIVE
ONEHealth create everything from the brand concept through to the full suite of print and digital assets. We are fully flexible, working either alongside a client’s creative agency and repurposing existing brand assets or providing a full service. We are a fully certified Veeva Multichannel Partner, which enables ONEHealth to create assets which can be fully embedded within our client’s CRM systems.
In the past 5 years, ONEHealth has become the go to agency for crafting copy and design for emails, both third party and internal.
ONEHealth also specialises in bringing brand messages to life using technology such as Fast Sketch and have run over 20 of these projects to date.
Our services include:
• Strategic input and creative ideas
• Interactive video production and Edu-Gaming (delivering learning via interactive video games)
• Design and multimedia digital resources and promotional campaigns
• Exhibition design and build
• Content creation including medical copywriting, illustration, and printed material
We are Veeva approved for the following areas:
• Approved Email
• Engage Meeting
• Engage for Portal