Marketing, Strategy and Branding

ONEHealth’s specialist healthcare marketing service has been established by individuals who have been immersed in the UK healthcare economy for a number of years. With increasingly varied audiences, we help clients drive change and ensure their brand and marketing activities meet the current and emerging needs of both the NHS and independent sectors

Building relationships with primary and secondary care or directly with patients and stakeholders is a highly specialised and complex area. In-depth knowledge of the sector is essential. We offer a unique mixture of expert healthcare knowledge and marketing know-how, from brand building, through route to market strategies, to tactical implementation

Our services include:

Opportunity identification from reviewing existing products and services to looking at new market developments
Market intelligence and evaluation accessing relevant market data and instigating market research to provide verification for strategy and planning
Regulatory support and insight for bringing products and services to market
Brand development including the creation of strategy and guidelines
Business modelling and planning
Marketing consultancy, both pharma and non-pharma, NHS and private
Marketing plan development
Tactical implementation of marketing strategies, seen through to delivery and reporting

Design, Creativity and Campaign Deliverables

With a wealth of healthcare experience and a select pool of talent to draw on, our success is based on our ability to understand our customers, their brands and the competitive environment

At ONEHealth, we offer an experienced creative and design facility for the pharmaceutical and healthcare industry

With both client-side and agency experience in a broad range of therapeutic areas and customer types, we understand your needs and how best to deliver them. Our team of talented creatives, designers, copywriters, photographers and multimedia experts ensure we have the right people on hand to deliver everything required for effective brand communication. As part of the Home Group we also have an in-house team of specialist video experts, focused on working with our clients to generate powerful visual stories using the latest cutting-edge animation and video technology

Our services include:

Strategic input and creative ideas
Interactive video production and Edu-Gaming (delivering learning via interactive video games)
Design and multimedia digital resources and promotional campaigns
Exhibition design and build
Content creation including medical copywriting, illustration, and printed material

Digital Strategy, Engagement and Communication

At ONEHealth, we are focused on providing measurable access and engagement for the pharmaceutical and healthcare industry. Our team of healthcare specialists connect our clients to their customers via the digital channels they trust the most

ONEHealth is the only UK agency to provide access and engagement through Data4NHS, delivering emails directly into the NHS inbox. We are experts in both content creation and placement in the digital sphere

We are focused on providing measurable access and engagement to the pharmaceutical, healthcare and healthtech markets; and we work with clients to deliver digital IQ and multi-channel strategies as well as outcome-driven content across multiple platforms

Our highly skilled team of online strategists and developers, email specialists, medical writers, PPC buyers, campaign analysts and account managers will ensure a measurable ROI for your brand and connect you to your target audience

We are trusted by over 70 pharma companies with their digital footprint. With a targeted approach, we connect clients with their customers via the most trusted channels. We do this through building bespoke campaigns and utilising the most extensive NHS and healthcare databases to target the right audience. Because we align KPIs to measurable outcomes, clients benefit from optimum Return on Investment with each campaign

From increasing brand sales to influencing hard to reach medical practitioners or key decision makers, everything we do is driven by results

Our Services Include:

Access and engagement by direct delivery of emails to the NHS inbox, using targeted communications via our exclusive partnership with Data4NHS
Media planning and buying. We can recommend the best performing positions and placements across both digital and print media, securing preferential rates across all the major publishers
Content generation, hosting and design including interactive KOL videos, Fast Sketch® animations, websites and mobile applications
Research and insights. We deliver ongoing strategic support and refinement by using multi-channel strategies, insights, analytics and monitoring
Reporting and ROI measurement
Disease awareness campaigns via search and social media, and through wider consumer engagement methodologies